WHAT IF

What if scientific and technological advancements allowed total control over human memory? Then how would that reshape identity, emotions and the way we live?I explored a speculative future after analyzing emerging trends, a future where memories become tangible. Today, the idea of perfection and control is deeply rooted in society, and my project questions how far that pursuit could go.

Editorial - Speculative

Firefly - Indesign - Photoshop - Illustrator

I explored this theme through AI-generated imagery, using a red color palette to express urgency and control. Blurred effects imitate the nature of memories : fading, replacing, reliving, and overstimulating all at once.

Checkout the link to a mention in an article for @colossal on the project as well as some of my classmate's pages !

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