VERLA
Verlà is a location owned by an organization that aims to offer more sustainable and accessible options for organic food. Beyond that, they also provide a free bike repair service and support for refugees, creating a space rooted in care, community, and inclusion.
Through the branding, my team and I wanted to capture that spirit of approachability and optimism. The concept centers on creating a visual identity that feels positive, hopeful, and above all, friendly, reflecting Verlà’s mission to make sustainability something warm, human, and shared.
Branding
Illustrator - Photoshop - Figma
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We developed an illustration style that stays true to the brand’s visual identity, simple, approachable, eye-catching, and relatable. Alongside it, we created a flexible pattern system that can be used consistently across the branding.
MASCOTS
Legumi and Fruita are the essence and heart of the company’s approachable spirit, introducing a fruity and a veggie friend to the public in a playful and welcoming way
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KIDS GAME DESIGN
One of the main challenges in this branding project was figuring out how to make it more engaging and adaptable for kids. I approached this through a personal side project, creating a game designed to teach communication and introduce children to a fun, playful way of thinking about fruits and vegetables.
The game features new characters inspired by the original mascots.
Now the mascots have some friends!
The game is inspired by the original Werewolf party game, where players take on secret roles in a village to uncover who the hidden werewolves are before it’s too late.
I created a softer, veggie-friendly version for kids, keeping the mystery and fun but replacing the dark theme with something more playful. In my version, a little caterpillar is secretly munching on fruits and veggies, while the players, including a curious pea detective and a sweet strawberry cupid, try to discover who’s behind the midnight snacks.
