VERLA
Verlà is a location owned by an organization that aims to offer more sustainable and accessible options for organic food. Beyond that, they also provide a free bike repair service and support for refugees, creating a space rooted in care, community, and inclusion.
Through the branding, my team and I wanted to capture that spirit of approachability and optimism. The concept centers on creating a visual identity that feels positive, hopeful, and above all, friendly, reflecting Verlà’s mission to make sustainability something warm, human, and shared.
Branding
Illustrator - Photoshop - Figma
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We developed an illustration style that stays true to the brand’s visual identity, simple, approachable, eye-catching, and relatable. Alongside it, we created a flexible pattern system that can be used consistently across the branding.
LEGUMI
FRUITA
MASCOTS
Fruita and Verlà are the essence and heart of the company’s approachable spirit, introducing a fruity and a veggie friend to the public in a playful and welcoming way
DISCOVER THE
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KIDS GAME DESIGN
kids. I approached this through a personal side project — creating a game designed to teach communication and introduce children to a fun, playful way of thinking about fruits and vegetables.
The game features new characters inspired by the original mascots. Now the mascots have some friends!
The game is inspired by the original Werewolf party game, where players take on secret roles in a village to uncover who the hidden werewolves are before it’s too late.
I created a softer, veggie-friendly version for kids, keeping the mystery and fun but replacing the dark theme with something more playful. In my version, a little caterpillar is secretly munching on fruits and veggies, while the players, including a curious pea detective and a sweet strawberry cupid, try to discover who’s behind the midnight snacks.
SUPERRADISH
Every night, you have the power to protect a fruit or vegetable of your choice.
FAIRYCARROT
You have two very special potions. One potion to save someone who has been caught by Mr. Muncher, and another potion to eliminate someone.
You are a normal fruit or vegetable from the garden. You don’t have any special power, but you are very important. Every day, you talk with the others to try to find out who the eaters are and stop them from winning.
FRUITA AND LEGUMI
MR.MUNCHER
PINEAPPLE SPY
STAWBERRY CUPID
PEA DETECTIVE
At night, you transform into a Caterpillar! You choose one person to ‘catch’. But be careful not to get discovered.
ou are very curious and you have the ability to spy on Mr. Munchers at night. But be very careful!
At the beginning of the game, you choose two people to fall in love. The love is a secret!
At night, you can investigate one player’s card at a time.
